Marketing's questions data banks test banksAd id : 5639
Price : Best offer
Date listed : 2018-Oct-26
Area | Zip : Muscat | 113
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1. The most formal definition of marketing is ________.

a. meeting needs profitably

b. identifying and meeting human and social needs

c. the four Ps (product, price, place, promotion)

d. an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders

e. improving the quality of life for consumers

2. ________ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.

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